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The Goldenberg Group’s People Helping People Foundation is Honored by ICSC for Community Support Campaign

Global industry trade group award highlights partnership with Cradles to Crayons to collect clothing for homeless and low-income children in the Greater Philadelphia area

The International Council of Shopping Centers has recognized The Goldenberg Group’s People Helping People Foundation with the 2016 ICSC Foundation Eastern Region Community Support Award for its “Metroplex May Day” children’s clothing drive campaign.

People Helping People earned the award for its partnership with Cradles to Crayons, a non-profit dedicated to helping children living in poverty, to organize a children’s clothing collection at The Goldenberg Group’s Metroplex Shopping Center in Plymouth Meeting, Pennsylvania.13263827_354634204660715_7000045853372829929_nSeveral volunteers from The Goldenberg Group, People Helping People, and Cradles to Crayons take a pose on Friday, May 20, 2016. 

“The Goldenberg Group is honored and humbled to receive this recognition from ICSC, but our true reward comes from the overwhelming response from the community,” said Ellen Lissy Rosenberg, director of Civic Engagement for The Goldenberg Group. “Because of the generous donations of clothes and other essential items, kids in genuine need in our area can feel safe, warm, ready to learn and valued.”

The drive has become an annual event, with the third annual Metroplex May Day held May 20 and 21, 2016. This weekend’s collections exceeded last year’s, with 1,455 13-gallon bags dropped off over the two-day period. Those donations will serve 2,184 children.

The Metroplex May Day event brings together a wide array of constituencies, including corporations, schools, retailers, individuals, families and local community organizations to respond to the needs of children living in poverty within the Greater Philadelphia Region.

To increase the event’s capacity and impact in its second year, People Helping People and Cradles to Crayons added the “Battle of the Schools,” a friendly collection competition between four schools in close proximity to the Metroplex.

Donations from the “Battle of the Schools” made up 58% of the total number of 13-gallon bags collected at last year’s event.

The ICSC Foundation’s Community Support Award contests recognize a variety of corporate social responsibility and community outreach efforts by shopping centers, their management companies or developers. The People Helping People Foundation received the award in Las Vegas on May 22, at ICSC’s annual RECon show, the world’s largest retail real estate exhibition. As a regional winner, People Helping People has been entered into the international Albert Sussman International Community Support Award competition. The foundation also received a $5,000 grant for its partnering charity, Cradles to Crayons.